Binkley Baptist Church in Chapel Hill, North Carolina is a bold, compassionate, justice-driven congregation that is committed to welcoming everybody through its doors. For nearly seven decades, Binkley has been a spiritual home for activists, advocates, peacemakers, and neighbors who believe faith is something expressed through action. 

Storytelling, an integral part of marketing, has always been at the heart of what we do at Parklife. But some stories need more space and more freedom to take shape, evolve, and reach people in unexpected ways. 

This special episode of the Climb That Mountain podcast brings together three creative forces who are redefining what it means to use storytelling for good: Brian Castle, podcast host and co-founder of Blue Ridge Collaborative; Annie Newton, co-founder of BRC; and Amanda Boyd, BRC Board Member.

At Parklife, we’ve always been drawn to organizations that lead with heart and are as intentional about their mission as they are about their impact. The Well Collective is one of those rare organizations.

FOR IMMEDIATE RELEASE – (Charlotte, North Carolina and Chapel Hill, North Carolina) October 2, 2025 – Parklife founder & CEO Brian Castle and longtime collaborator and historian Annie Newton have announced the launch of Blue Ridge Collaborative (BRC), a nonprofit organization funding and producing creative projects that promote arts, culture, and education.

The most powerful brands capture the true heart of an organization and spark emotion. That’s why we were so excited to partner with Peggy Anderson, founder of Ignite People Now (IPN), on a full brand and website makeover.