Collaboration is at the heart of everything we do at Parklife, and the launch of Higher Key Consulting’s new brand and website is a perfect example of that spirit in action. Built in partnership with founder Emily Ward, the brand captures the clarity, freshness, and natural inspiration that define Emily’s vision for her clients and her company. 

Last week, Parklife founder & CEO Brian Castle joined Judge Beverly Scarlett of Indigenous Memories on 97.9 The Hill WCHL with host Aaron Keck to talk about the two organizations’ recent groundbreaking collaboration, Common Ground in Orange County. 

Strong brand identities don’t just happen. They’re built thoughtfully, layer by layer, with intention and purpose. Recently, Parklife founder & CEO Brian Castle and designer Rachel Cameron had the opportunity to bring the Parklife perspective to Ensemble, North Carolina’s LGBTQ+ entrepreneurial hub.

From day one at Parklife, we’ve believed that creativity is a powerful force for change. That’s why we partner with organizations and leaders who are reimagining equity, advancing social justice, and building communities where everyone is welcome.

Some of our favorite projects at Parklife come from working with solo entrepreneurs who have a clear vision, big goals, and the drive to make it all real. G3 Collective, the leadership development company founded by Emily Wilmot, is a perfect example of that kind of collaboration. 

At Parklife, we’re lucky to work with a variety of impactful, mission-driven organizations. One recent example is our rebrand for University Baptist Church (UBC) in Chapel Hill.