Public parks are the lifeblood of a city–places where communities gather, move, rest, and reconnect with one another. For an organization as expansive and essential as the Dallas Park & Recreation Department, effective communication is essential for access, equity, and stewardship.

Every year, the United Way of Metropolitan Dallas Social Innovation Accelerator (SIA) brings together some of North Texas’s most promising social innovators–organizations working at the intersection of education, income, and health to create real, scalable impact.

When your organization begins to grow, it’s because you’re doing something right. It means that your idea resonated, your product worked, or your message found the right people. But as a brand scales, maintaining authenticity becomes increasingly difficult.

Marketing can often feel disingenuous–slipping into overhyping, exaggeration, or persuasion at any cost. But for nonprofits and mission-driven organizations, marketing can (and should) look different.

Higher education is complex. Curriculum approval cycles, accreditation requirements, catalog accuracy, faculty workflows, governance processes are all interconnected, and often painfully inefficient. Our client, Acadea, exists to change that.

Artificial Intelligence has become woven into nearly every corner of modern marketing, from copy generation to data analysis and content scheduling. For many organizations, AI tools have unlocked previously untapped efficiency. But as these technologies become more powerful and widely used, they raise an equally important question: How do we embrace AI without losing the very thing that makes our marketing effective: our humanity?