With so many products and services on the market today, people are increasingly prioritizing values and purpose over the exact item or offering itself. Audiences want to support companies that reflect their worldview, contribute something meaningful, and genuinely stand for something beyond quarterly results.

This special episode of the Climb That Mountain podcast brings together three creative forces who are redefining what it means to use storytelling for good: Brian Castle, podcast host and co-founder of Blue Ridge Collaborative; Annie Newton, co-founder of BRC; and Amanda Boyd, BRC Board Member.