Client Spotlight: The Well Collective

At Parklife, we’ve always been drawn to organizations that lead with heart and are as intentional about their mission as they are about their impact. The Well Collective is one of those rare organizations. Based in Richmond, Virginia, The Well Collective is redefining what it means to create spaces for holistic healing, justice, and connection.

Their mission is simple yet transformative: to restore collective well-being through education, leadership, and community engagement. With programming rooted in mindfulness, restorative practice, and equity, The Well Collective envisions a world where well-being is not a privilege, but a universal right.

When The Well Collective came to Parklife, they were in a moment of growth. They had refined their brand identity and were preparing to expand their reach through new programs and fundraising initiatives. Our task was to help them share that evolution and to translate their vision into creative tools that inspire, educate, and connect.

Bringing a Brand to Life

Our collaboration began with a full rewrite of The Well Collective’s website copy. Guided by their updated brand guidelines, we helped articulate their story in a way that reflected both clarity and compassion, balancing the organization’s contemplative tone with actionable, accessible language.

For their new website, we wove together their foundational values of history, healing, and humanity while creating a cohesive digital experience that mirrors the calm, inclusive spirit of their in-person spaces.

Storytelling That Moves

As The Well Collective prepared for a major fundraising event, Parklife partnered with them to produce a custom video that would anchor their presentation. Our team conceptualized, scripted, and edited a film that captured their essence. We brought together interviews, visuals, and voiceover to tell the story of a community united by the pursuit of well-being.

The result was a moving piece that not only helped convey their mission but also sparked genuine emotional connection with supporters and attendees.

We also designed a series of slide decks for events and presentations, ensuring their visual storytelling remained consistent and compelling across every touchpoint. From typography and color to pacing and flow, each element reinforced their identity: grounded, intentional, and community-driven.

A Partnership Rooted in Purpose

Our work with The Well Collective reflects Parklife’s core value of creative collaboration in service of meaningful change. This principle guides every project (whether it’s refining brand language, producing a film, or designing visual materials) and aligns with The Well Collective’s focus on transformation through connection.

At its core, The Well Collective is helping communities heal. And we’re honored to play a part in amplifying that mission. To learn more about The Well Collective and how you can support their work, visit thewellcollective.space.