With so many products and services on the market today, people are increasingly prioritizing values and purpose over the exact item or offering itself. Audiences want to support companies that reflect their worldview, contribute something meaningful, and genuinely stand for something beyond quarterly results.

It’s nearly impossible to inspire your audience into action with facts alone. People are moved by human emotion, connection, meaning. That’s why the most effective marketing isn’t built on statistics or features. It’s built on stories.

At Parklife, we have the privilege of supporting founders who challenge assumptions, rethink old systems, and build new paths. Today, we’re proud to celebrate one of those trailblazing partners: Kilo Reserve, the first platform in North America to offer direct ownership of verified, vault-stored, physical copper. Not ETFs or mining stocks, but real copper ownership and access. 

Binkley Baptist Church in Chapel Hill, North Carolina is a bold, compassionate, justice-driven congregation that is committed to welcoming everybody through its doors. For nearly seven decades, Binkley has been a spiritual home for activists, advocates, peacemakers, and neighbors who believe faith is something expressed through action. 

Storytelling, an integral part of marketing, has always been at the heart of what we do at Parklife. But some stories need more space and more freedom to take shape, evolve, and reach people in unexpected ways. 

This special episode of the Climb That Mountain podcast brings together three creative forces who are redefining what it means to use storytelling for good: Brian Castle, podcast host and co-founder of Blue Ridge Collaborative; Annie Newton, co-founder of BRC; and Amanda Boyd, BRC Board Member.