Strong brand identities don’t just happen. They’re built thoughtfully, layer by layer, with intention and purpose. Recently, Parklife founder & CEO Brian Castle and designer Rachel Cameron had the opportunity to bring the Parklife perspective to Ensemble, North Carolina’s LGBTQ+ entrepreneurial hub.

From day one at Parklife, we’ve believed that creativity is a powerful force for change. That’s why we partner with organizations and leaders who are reimagining equity, advancing social justice, and building communities where everyone is welcome.

Some of our favorite projects at Parklife come from working with solo entrepreneurs who have a clear vision, big goals, and the drive to make it all real. G3 Collective, the leadership development company founded by Emily Wilmot, is a perfect example of that kind of collaboration. 

At Parklife, we’re lucky to work with a variety of impactful, mission-driven organizations. One recent example is our rebrand for University Baptist Church (UBC) in Chapel Hill.

New interactive online exhibit explores the untold histories of Indigenous and enslaved communities in Orange County, N.C.

Bill Moyers (1934-2025) was a voice to be reckoned with. As a consummate journalist and former presidential press secretary -of course he covered cultural mess-ups but he also covered science, the arts, and individuals. His special documentaries cared about people.