Today’s consumers have more choices than ever—and they are also more skeptical than ever. With countless brands competing for attention across digital channels, it is no longer enough to simply promote products or services. People want to understand what a brand stands for, why it exists, and whether its actions align with its messaging.

Growth is a sign that your nonprofit is making an impact. More donors, more programs, more community reach. But as organizations expand, a tension often emerges: how do you stay rooted in your mission while also running the organization with the discipline and structure of a business?

Marketing can often feel disingenuous–slipping into overhyping, exaggeration, or persuasion at any cost. But for nonprofits and mission-driven organizations, marketing can (and should) look different.

This special episode of the Climb That Mountain podcast brings together three creative forces who are redefining what it means to use storytelling for good: Brian Castle, podcast host and co-founder of Blue Ridge Collaborative; Annie Newton, co-founder of BRC; and Amanda Boyd, BRC Board Member.

It was such an honor to cheer on three incredible fellows from United Way of Metropolitan Dallas’ Social Innovation Accelerator (SIA) as they took the stage at The Pitch 2025.

We’re thrilled to celebrate three of our Social Innovation Accelerator (SIA) fellows who have advanced to The Pitch 2025, hosted by United Way of Metropolitan Dallas.