Parklife Sponsors Inaugural Wilson's Wave 5K
At Parklife, we believe the best partnerships go far beyond deliverables. They are built on:
Shared purpose
Mutual trust
Genuine commitment to making an impact
That is why we are especially proud to sponsor the inaugural Wilson’s Wave 5K, taking place on May 2, 2026, a powerful event that reflects everything this incredible organization stands for.
As the team behind Wilson’s Wave’s blogs, social media, website, video content, and more, we have had the privilege of working closely with their mission and helping amplify their voice. But this event is about more than what we create together. It is about standing beside them in a cause that truly matters.
Turning Awareness into Action
The Wilson’s Wave 5K was created to raise awareness about the dangers of counterfeit pills and to encourage healthier ways to cope with life’s challenges. It is a cause that hits hard and close to home for so many, rooted in the story of Wilson Moore. Wilson was vibrant, kind, and deeply loved, and his life was tragically cut short after unknowingly taking a pill containing fentanyl. His story is heartbreaking, but it has also sparked a movement dedicated to saving others.
That movement, Wilson’s Wave, was born from unimaginable grief and transformed into purpose by Wilson’s mother, Betsy Moore. Through education, outreach, access to Naloxone, and open conversations around mental health and substance use, Wilson’s Wave is creating real change in communities that need it most. Their mission is simple but urgent: awareness saves lives.
Community Leadership in Motion
What makes this 5K even more special is how it came to life. Inspired by two young leaders, Cade Bushee and Josh Rutland, the event is a testament to the power of taking initiative and turning awareness into action. Their drive embodies what Wilson’s Wave is all about:
Using your voice
Stepping up
Creating ripple effects that extend far beyond a single moment
Bringing the Mission Beyond the Screen
For Parklife, sponsoring this event is a natural extension of the work we already do with Wilson’s Wave. Every blog we write, every post we publish, and every video we produce is designed to help share their message. Supporting the 5K allows us to take that commitment one step further, off the screen and into the community.
More Than a Race
This event is not just about running or walking a 5K. It is about showing up. It is about choosing healthier outlets for stress, supporting one another, and standing united against the opioid crisis. It is about creating a space where awareness can grow, conversations can happen, and lives can ultimately be saved.
Join the Movement
We are honored to play a role in something so meaningful and to support a client that continues to inspire us every day. Wilson’s Wave is more than an organization. It is a force for change, powered by resilience, courage, and community.
Here’s how you can get involved with the inaugural Wilson’s Wave 5K:
Become a sponsor (contact cadebusheere@gmail.com, joshrrrutland@gmail.com, and mooretime4fun@hotmail.com)
Spreading the word
Together, we can help carry this message forward and create ripples that truly make a difference.
