• Annie Astraikis

Your Guide to Digital Marketing: Let’s Talk Instagram

So far in this series, we’ve discussed how to make LinkedIn, Facebook, and Twitter work for you and your business. This week, we’re going to plunge into the complex and exciting world of Instagram.

Why Instagram Matters

When Instagram first started in 2010, many businesses shrugged it off as simply another platform for teenagers to post selfies, funny animal videos, and memes. Fast forward to 2021, and it’s now a reliable instrument for building your brand, reaching and engaging with new customers, and marketing products and services. Instagram is currently 1 billion active users strong, which means it’s past time to get your business an account.


Similar to the other social media platforms we’ve discussed previously, Instagram comes equipped with a paid advertising solution designed to promote your content to the largest group of people possible. The easiest, most straightforward way to promote your products and/or services is by boosting your posts. All you need to do is choose a good photo of your offerings, create a caption to draw in potential customers, and tap the “Promote” button on the screen. With the click of a button, you can select your budget and turn your post into an eye-catching advertisement to drive sales and engagement.

In addition to boosting posts, you can create campaigns that publish across Instagram, Facebook, and other platforms they’ve partnered with. With their user-friendly Ad Manager site, you can craft promotions with pinpoint targeting accuracy. Here’s a quick overview of the campaign creation process:

  • Objective: First, you’ll need to choose what you want your campaign to accomplish. For example, you may select brand awareness, reach, or engagement.

  • Engagement Type: Next, select the engagement type you’d like to encourage. These include items like page likes and event responses.

  • Budget: Set a daily or lifetime budget.

  • Dates: Choose the dates during which your campaign will run.

  • Customized Audience: Instagram offers advanced audience targeting capabilities that allow you to specify location, age, interests, and more. The sky's the limit when it comes to customizing your ideal audience.

Types of Content to Post

Instagram is all about the visuals. While captions are important, users are much more likely to engage with accounts that regularly post professional photos, branded graphics, and videos. Here are a few posts that Instagram users can’t get enough of:

  • Inspirational quotes are foolproof: Just like the other platforms we’ve discussed, inspirational quote graphics are extremely popular and well-received on Instagram. The best part about this type of content is that it’s easy to create and delivers a huge bang for your buck! Simply visit Brainy Quote and you’ll find limitless quotes that will uplift your followers and position your brand as a positive figure in the marketplace.

  • Loving the lifestyle: Another popular type of content is lifestyle posts. Consumers absolutely love when businesses show the humans behind the brand. For instance, you can record videos showing real customers using your products and explaining how they’ve benefitted from them. You can also film your employees showing how a particular product is created or giving usage demonstrations. Everyone loves seeing behind-the-scenes posts.

  • Open-ended questions: When creating a caption for your post, try utilizing open-ended questions to your followers as much as possible. For example, you can say “What’s your favorite way to use this product? Let us know in the comment section!” By asking your followers a question, you’ll encourage them to engage with your brand.

Learn More

Are you interested in learning more about the ins and outs of Instagram? There’s a lot to discuss, so if you have any questions or would like further guidance, be sure to reach out.

Tune in next week for the final installment of this series, where we’ll talk about the new kid on the block, TikTok.