• Annie Astraikis

Social Media Tips for Nonprofits

When putting together social media posts for your nonprofit, it’s vital to deliver engaging, consistent content that will keep your supporters interested in your cause. This is definitely a tall order, but luckily, your friendly neighborhood social media guru is here to help. Here are a few tips for making the most of your online presence!

Find Your Voice

Every nonprofit is unique and has its own distinctive personality. Some are playful, energetic, and colorful, while others are straightlaced, serious, and reverent. Your organization probably falls somewhere in between these two extremes, and it’s important to define this mix and have your content reflect it.

Once you get a firm handle on your nonprofit’s voice, it’s time to start creating content that effectively communicates it. If you don’t have an in-house marketing person or team who can do the job, hire an outside marketing partner. Trying to handle it on your own using the “everyone will pitch in” approach is pretty much doomed to fail. Working with a marketing partner will make it easier to establish and maintain a consistent voice for your social media efforts.

Promote Action

While every post doesn’t need to be about encouraging your supporters to volunteer, donate, or participate in an event related to your cause, it’s generally best to dedicate around half of your posts to promoting action. People are looking for ways to give back, and you’re here to provide them with guidance about how they can make the biggest impact. For instance, you can do a few posts a month directing the reader to a call-to-action page on your website that has more information about getting involved. If you’re hosting an event, make sure to promote it on your social accounts and provide guidance on attending. By using your platform to promote action, you’ll be furthering your cause and providing your supporters with convenient opportunities to contribute.

Keep It Consistent

One common mistake people make when trying to establish a digital presence is not sticking to a consistent schedule. While sporadic posting is better than not having social media altogether, it’s not going to keep your followers engaged and involved with your cause. To keep your nonprofit in the forefront of people’s minds, try to post at least twice a week. A fantastic way to keep your posting on track is to invest in a service like Sendible or Hootsuite where you can schedule content ahead of time. Life in a nonprofit can get incredibly busy sometimes, so it’s often easier to create a batch of 10 to 30 social media posts and schedule them out over the course of a month. This will prevent long absences from social media and ensure your followers get quality content throughout the month.

Get Some Help

Sometimes, the best thing that you can do for your organization is to reach out and get some assistance. The Parklife team is skilled in helping both nonprofit and for-profit organizations reach their marketing goals in a cost-efficient manner. From social media posts and stunning graphics to digital advertising and videos, we’ve got you covered! Contact us today to get started.