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  • Writer's pictureAnnie Astraikis

Refresh Your Marketing Presence This Summer

While many people see spring as the season of transformation, I have a different opinion. To me, summer is the best time to revamp tired tropes and add some much-needed spice to your life. Since I’m in the business of marketing, I thought I’d put together a quick guide for reinvigorating your company’s marketing presence this season. Kick back on the beach, hopefully with a margarita, and enjoy these helpful tips!

Embrace Vibrant Colors

Incorporating lively colors into your social media posts, advertisements, and other marketing materials will help to increase engagement and draw traffic to your brand. Nowadays, everyone is constantly bombarded with media, so sticking to the status quo won’t do much to break through to consumers. People are looking for something fresh and exciting that will shake them from their boredom. In honor of summer, you should start utilizing bold colors, such as tropical orange, sunny yellow, light blue, lilac, lime green, and magenta, in your deliverables. Make sure to consider your current brand colors so your bold color choices don’t clash against your pre-established design framework.

Create Summer-Themed Graphics

When it comes to making graphics for your business, the summer is the best time to branch out and take some creative risks. Now, I’m not talking about changing your brand’s aesthetic or completely switching up your visual communication style. I’m simply talking about incorporating a few graphics that embrace the fun, human side of life.

For instance, try throwing some graphics related to summertime activities, such as going to the pool or beach, into your social media posts. For the caption, try something like: “What’s better than a relaxing day by the pool? A relaxing day by the pool with a delicious slice of Uptown Pizza!” Consumers love when businesses incorporate relatable, human-driven content into their marketing. If you’re looking for an easy way to create beautiful graphics without having to learn the ins and outs of design, I recommend checking out the design platform Canva. They have more than 400,000 templates that enable you to insert your own text, photos, colors, and personal touches.

Enlist a Fresh Pair of Eyes

Often, the best thing you can do for your brand is have a fresh pair of eyes examine your marketing goals and start creating content to further your message. Your brand can start to get stale after years of creating social media posts, flyers, graphics, and videos in-house. Luckily, there’s a simple fix.

Contact Parklife to learn how we can refresh your brand, help you attract more clients, and communicate your ideas effectively. From social media and marketing strategy to videography and graphic design, we handle it all.

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