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  • Suzette Feller

How To Go Above and Beyond As a Marketing Professional



In marketing, being good at your job is about so much more than being a great writer or designer. What’s equally important is the kind of person you are and the way you treat your colleagues and clients. As someone who received the highest performance review of anyone at her company for three years in a row,* I feel confident speaking on the qualities of an exceptional marketing professional. Keep reading for my best tips on going above and beyond in this field.


*Technically speaking, I was the company’s only employee at the time.


Be Responsive


Anytime a client or colleague reaches out to me, I make it a point to get back to them that same day. If it’s late in the day and responding will require a lot of work on my part, I might push it to the next morning, and on a really busy week, it might take me two days. But I never take longer than that. Responding promptly to emails is a sign that you respect your clients’ and colleagues’ time and care about answering their questions or addressing their concerns. If you’re routinely waiting weeks to get back to people, that may give the impression that you don’t care.


Give 100 Percent to Every Assignment


I never half-try on things; I always give it my all, even if it’s something small and seemingly insignificant. If a client asks me to do a quick, last-minute social media post, I’m going to try and make it the best post they’ve ever read. You may not succeed in everything you do, but simply trying your best shows that you value your clients and care about doing a good job. That goes a long way.


Take Accountability


Most people equate taking accountability with owning up to your mistakes, and that’s a big part of it—but it goes deeper than that. Taking accountability also means that you don’t say things like, “That’s not my job,” or “That’s not my problem.” When you work on a team, you’re accountable for each other. For instance, you may not know how to resolve a particular issue, but you can at least say, “Let me get with my team so we can figure this out for you.” Doesn’t that sound more professional than “not my problem”? It also shows that you care.


Get to Know People on a Personal Level


You don’t have to be best friends with every client or coworker, but if you want to go the extra mile, you should make some effort to get to know them on a personal level. Many of us do this naturally without much conscious effort. For those who are more introverted or shy by nature, it may require stepping outside of your comfort zone a little. Either way, it’s a small thing that makes a big difference. I know that firsthand because I always feel an extra appreciation for the people who ask about my dog or if I’ve gotten over that cold from last week.


Prioritize Listening Over Speaking


Oh, the things people will tell you if only you listen closely! I see a lot of people do that thing where they’re obviously rehearsing what they’re going to say next while others are still speaking. I’ve been guilty of it myself once or twice. Thankfully, all it takes is a bit of conscious effort to break free of bad listening habits. When you give them your undivided attention, your clients and colleagues will tell you so much. This, in turn, will make you a better person to work with. For example, let’s say a client can’t seem to decide on a color palette, but you notice that their voice gets higher and more excitable when talking about one choice in particular. Thanks to your careful listening, you now have a chance to anticipate their needs before they even recognize them.


Going Above and Beyond: The Parklife Way


I’ve worked at Parklife for almost four years now, and I can say with confidence that going above and beyond is what we do here 24/7/365. If you need a marketing partner you can always rely on, contact us today!



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